SMITHA XAVIER.P

Assistant Professor
B.Sc. Physics, MBA, M.Com.

FIELD OF SPECIAL INTEREST

• Finance
• Marketing
• Consumer Behaviour
• Online Marketing
• Human-Computer Interaction
• E-Commerce

EXPERIENCE

• 1. Assistant Professor at DDUKK, CUSAT – June 2022 to date
• 2. Assistant Professor(OC) at SMS,CUSAT -7 years
• 3. Industry Experience at HDFC Bank Ltd.

RESEARCH PUBLICATION

• 1. Published Paper in the conference proceedings “Role of Temporal Construal on the Purchase Intention of Customers: In the context of Mobile Wallets” at IIM-K December 2020.
• 2. Published a paper on “Information and Communication Technology, Financial Inclusion and Women Empowerment” in the Journal of Women, Empowerment and Technology (WET) ISSN 2394-4420, Vol.2;No.3;January-June 2016
• 3. Published a paper on “CSR: A voluntary proactive approach Vs Mandatory Reactive Approach” in the Dominican Discern-A Referred Journal for Interdisciplinary Studies ISSN 2454-5708), Volume 1, Issue 2, October-December 2015.